The Cornerstone on Center was a standout opportunity tucked into one of Redlands’ most desirable historic neighborhoods. Situated on a high-visibility 8,400 sq ft corner lot along Center Street—directly across from Gerrards Market—this 3-bedroom, 2-bath single-family home offered both character and investment potential.

But with visible deferred maintenance and a market trending toward price reductions, success would require more than location. It needed a strategic plan, bold positioning, and marketing that could cut through the noise.

The Challenge: Selling in a Price-Cutting Market

The market was shifting. Price reductions were the new norm. And this property had one more hurdle: deferred maintenance. We knew from the start that deferred maintenance would be a significant challenge for investors when crunching the numbers and determining if the property would be a worthwhile investment.

At the time of listing:

This wasn’t a turnkey sale—it was an opportunity that had to be clearly and compellingly communicated.

Our Strategy: Marketing an Investment Property in Redlands

At Premier Agent Perez Team, we don’t wait for the right buyer—we go out and find them. For this listing, we focused on:

🔹 Rolling Up Our Sleeves

Before we could launch the property, we had to tackle deferred maintenance and accumulated belongings. Our team jumped in—all hands-on deck—to help clean out the home quickly and efficiently so we could stay on timeline.

We’re not afraid to get our hands dirty when it means helping our clients move forward. Whether it’s coordinating cleanouts, connecting with contractors, or prepping a home for market, we do what needs to be done—fast and with care.

🔹 Clear, Targeted Messaging

We positioned the home as a rare value-add opportunity ideal for cash buyers and investors. Messaging focused on:

🔹 Professional Marketing Materials

We invested our time and resources wisely to ensure we had all the polished pieces ready to support our marketing campaign:

🔹 High-Visibility Campaign

We honed our marketing and social media skills to develop a plan that reached the right audience:

The Results

Despite the market headwinds, The Cornerstone on Center delivered incredible results:

The property not only stood out—it outperformed surrounding listings by combining precise strategy with strong storytelling.

What This Means for Future Sellers

This case study is proof that even in a shifting market, the right approach matters. By leading with strategy, we helped our client net more in less time, without sacrificing value.

At Premier Agent Perez Team, we don’t just list homes—we launch them. Every home is marketed with purpose, every detail is considered, and every client benefits from our hands-on, results-driven approach.

Thinking About Selling Your Home?

Whether you’re listing a home with deferred maintenance, marketing to investors, or looking to stand out in today’s competitive market, we can help. Let’s create a custom plan that positions your home to sell with confidence.

Contact us today to schedule your consultation.