Case Study: Greenlawn Chateau

How Expert Marketing Turned a Unique Listing into a Record Sale

“Greenlawn Chateau: Where refined French Country meets SoCal living!”

Selling a home isn’t just about putting a sign in the yard—it’s about creating an unforgettable buyer experience. At the Premier Agent Perez Team, we specialize in crafting full-scale marketing campaigns that highlight every unique feature of your home, and our 2024 Greenlawn Chateau listing is a perfect example.

The Challenge

Greenlawn Chateau presented several unique circumstances:

The home featured exceptional upgrades uncommon in the neighborhood.
Most comparable homes in the area sold for $812,000, but Greenlawn Chateau was priced higher at $950,000 due to its custom features.
The property was slightly older and had a smaller lot size than nearby listings. For example, a nearby listing had a lot 4,000+ sq ft larger.

These factors could have made selling the home quickly at top dollar difficult—but we turned them into opportunities.

Strategic Marketing: Selling the Experience

From the moment Greenlawn Chateau hit the market, we treated it as more than a house—it was a lifestyle. Our approach included:

Professional staging with refined French Country décor, styled by our interior designer.
Minor updates with contractors to enhance the home’s style and appeal.
Thorough cleaning and organizing to make every space shine.
Professional photography and video to capture the home’s elegance online.
Branded listing materials and a social media campaign reinforcing the luxurious, cozy-chic lifestyle buyers could enjoy.

Our goal? Make every potential buyer fall in love before they even stepped inside.

Open House: Engaging All the Senses

We created a full-scale Open House experience that truly brought the Greenlawn Chateau brand to life:

Chateau Staff shirts and a Chateau Greenlawn welcome sign greeted guests.
French café-style music played in the background, enhancing the ambiance.
Themed mocktails by the pool completed the experience.

The result: an offer came in on the very first day of the Open House.

Navigating Complex Transactions

Selling Greenlawn Chateau wasn’t just about marketing—it was about strategic negotiation and precision:

The buyer’s agent offered 1% commission and agreed to let the sellers stay one month after closing, bridging a $15,000 gap.
The sale involved a trifecta of contingencies, including timing with the sellers’ replacement home and the buyers’ own contingent sale.
Our team coordinated all three transactions, closing smoothly in under 45 days.

Despite challenges, we secured a final sale of $935,000—well above the neighborhood average of $812,000.

Why Full-Scale Marketing Works

At Premier Agent Perez, every client receives next-level marketing services included in our commission: staging, cleaning, organizing, photography, video, strategic advertising, and more.

Why invest in full-scale marketing? Because a buyer’s emotional connection translates into higher offers and faster sales. With Greenlawn Chateau, every detail—from the listing video to the Open House mocktails—was designed to create an unforgettable experience that commanded top dollar.

Results at a Glance

Sale Price: $935,000
Neighborhood Average: $812,000
Days on Market: 11 (offer received on Day 1 of Open House)
Closed Transactions: Under 45 days, navigating three contingencies seamlessly

Ready to Sell Your Home for Top Dollar?

Whether you’re buying your first home, upgrading to your dream home, or investing in real estate, Premier Agent Perez Team can make it happen. Our full-scale marketing, expert negotiation, and personalized service ensure your home sells quickly, smoothly, and for the highest possible price.

Contact us today to start your home-selling journey.